Collection and Use of Personal Information
When you visit our Website, we automatically collect certain information about your device — including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, as well as what websites or search terms that referred you to the site and information about how you interact with the site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the site.
Moreover, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you — such as your name, billing address, shipping address, payment information (e.g. credit card numbers) email address, and phone number. We refer to this information as “Order Information”.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through our Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- communicate with you;
- screen our orders for potential risk or fraud; and
- when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) to improve and optimize our site. For example: by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.
1. Sharing Your Personal Information
By sharing your Personal Information to third parties, we are able to operate and serve you better as explained above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.
Aside from that, we also use Google Analytics to help us understand how our customers use the site. Read more about how Google uses your Personal Information here, and you may also opt-out of Google Analytics here.
Lastly, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
2. Behavioral Advertising
Your Personal Information is used to provide you with targeted advertisements or marketing communications which we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.
3. Do Not Track
Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.
4. Your Rights
If you are a European resident, you have the right to access the Personal Information we hold about you and to ask that it shall be corrected, updated, or deleted. Should you wish to exercise this right, please contact us through the contact information below.
Moreover, if you are a European resident we note that we are processing your information in order to fulfill contracts that we might have with you (e.g. when you make an order through the site), or otherwise to pursue our legitimate business interests listed above.
Lastly, please be advised that your information will be transferred outside of Europe, including to Canada and the United States.
5. Data Retention
When you place an order through the Website, we will maintain your Order Information for our records — unless and until you ask us to delete this information.
[Re: Privacy Compliance Officer]
Sattaj Kaur, 8-20 Maritime Ontario Blvd, Brampton ON L6S 0E7, Canada.