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South Asian connection to the Fashion World

Sattaj Kaur

Posted on December 06 2019

South Asian connection to the  Fashion World

South Asian connection to the  Fashion World

The fashion world is a steadily growing industry today, and a lot of designers finally popped out of their comfort zone to bring one-of-a-kind designs out to the world. Contemporary South Asian designers, on the other hand, are sometimes ignored or even forgotten because people thought they are incoherent with how fashion from the Southern Hemisphere is defined.

 Despite the difference, South Asian designers settled the discrepancies and continued to work their way to the world of fashion by creating designs for both modern and global audiences. But what makes their designs unique in maintaining South Asian identity, to preserve traditional and local craftsmanship that's been receding due to international influences.

 Most South Asian designers handle their businesses with clarity and heed to ethical and sustainable practices in order to restore and give back to their communities. South Asian designers not only are reconstructing the course of apparel and jewellery, but also what it means to be South Asian in this day and age. Here are some Contemporary South Asian designers who are redefining the fashion world with their works:

 

Ruchika Sachdeva

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The remarkably talented Indian designer is the founder and designer of Bodice —epitomizes the mindset of sustainability both in terms of design and through its business practices. Sachdeva is aware of her environmental and ethical impact of production in fashion, acquiring most of her material throughout India and hiring builders who are culturally treated and compensated. Her designs smoothly blended contemporary-wear with her Indian roots, renewing the domain of Indian fashion.

Zoleykha Sherzad

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Zarif — based in Kabul, Afghanistan, was proudly founded by Zoleykha Sherzad. Displaying Afghanistan's stunning cultural heritage while creating local economic opportunities. Sherzad made use of contemporary clothing, crafted using traditional fabrics obtained from across her home homeland and Central Asia. Some of these fabrics are often decorated with lovely embroidery work. Sherzad was hired local workers who can help assemble collections in conformity to fair-trade practices and only make use of natural dyes.

Arpana Rayamajhi

 

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NYC-based jewellery designer Arpana Rayamajhi was born and raised in Kathmandu, Nepal. She creates jewellery pieces that showcase her Nepali heritage with pop culture, as well as other ethnic and indigenous cultures all around the world. Rayamajhi has a bold choice of colours and prints, resulting in her one-of-a-kind designs. Her handmade pieces comprise of vibrant colours and sophisticated designs that reflect her inspirations. Rayamajhi's jewellery line was established out of the want for jewellery that mirrored her insights, which caught the attention of big clients like L'Oreal and Victoria's Secret.

There are a lot of South Asian contemporary designers to mention aside from the three mentioned above. They are all eagerly working their hardest to make noise in the fashion world and let the South Asian fashion be known all over.

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