5 Interesting Facts About India’s Fashion Industry
Posted on October 14 2019
If you’re a lover of tradition, detail, and colour — the Indian fashion is definitely for you! Have you noticed all their vibrant coloured sarees, kurtas, and lehengas? Not to mention all the detailed handwork like embroidery and beadwork. It’s all so beautifully and intricately made which leaves jaw-dropping reactions, especially people from other countries. Let’s get to know more about India’s Fashion Industry, shall we? Here are 5 interesting facts you might not have known yet!
- Challenging Career, Not For The Faint-Hearted
Pursuing a career in the creative field is a challenge in itself, how much more in the industry of fashion? Unless this is truly one's passion, it's tough to get into the National Institute of Fashion Technology (NIFT), the premier fashion institute in India. Contrary to popular belief that “fashion is art”, they say that the reality is that fashion is actually math.
If you were bad at this subject in school, you might have difficulty in cutting off a few inches off of a dress in all sides to make it wearable for your customer. Can you imagine giving the wrong orders to your tailors and end up with angry clients?
- More Than Just Fashion Designers
Just like in any other countries, there's also about fashion photography, makeup artists, fashion modelling, textile research, accessory designing, sketches and pattern making, etc. Designers are just a part of the bigger picture. In India, there are other sectors that play a major role in the fashion industry — fabric, textiles, embroidery, and dyeing.
- Home of Best Export Quality Fabrics
Aside from being a large exporter of textiles and clothes, many foreign countries set up their manufacturing unit in the country. Why? It’s because of the low-cost labour in Asia. Because of this, popular international brands are made here and can easily sell their products at a higher price. It is said that the best quality fabrics are for export, leaving those that do not pass export quality to be used and sold locally.
- Saree Sells
Out of the many fashion apparels, there are in the country, the sarees win the award for being the highest selling fashion apparel in India. The demand for sarees seems to be so high that there are saree businesses left and right, including home-based and online sellers!
- Room for Improvement
We never stop learning, right? While India's fashion industry looks so beautiful already, there's still room for improvement. Skills can be enhanced more and not just in designing, but also in event planning, presentation, and a lot more to be able to enter the international fashion scene.
With that said, it's comforting to see that there are many designers and business owners who are getting into the fashion industry. this does not only boost the industry but also makes the Indian fashion known to a lot more markets than just in the country.
That is one of the goals of Sattaj Kaur. With this in mind, we're excited to bring many beautiful designs to life! We can't wait for India's bright future in the fashion industry, can you?